THE MOVERMARKETING BLOG
Expert insights on SEO, web design, and digital marketing strategies built exclusively for moving companies.
Digital Marketing for Moving Companies: Channels That Actually Work
I spent years growing a moving company to 25 trucks and 10,000+ reviews. Here's what actually drives leads -- and what's a waste of money -- based on years of doing this myself.
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Moving Lead Providers: How to Choose the Right One for Your Company
I spent years as a Yelp mover before I figured out the lead provider game. Here's what I've learned about Angi, Thumbtack, Yelp, and why the best leads are the ones you generate yourself.
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PPC for Moving Companies: An Honest Take From a Mover Who Runs Ads
Most PPC guides won't tell you this: for local movers, paid ads are the least efficient place to put your money. Here's what actually works, when PPC makes sense, and how to stop burning cash on Google's auction.
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SEO for Moving Companies: The Definitive Guide to Ranking Higher
I helped build My Pro Movers on SEO -- 25 trucks, 10K+ reviews, 7 locations. Here's everything I know about ranking a moving company on Google, from GBP to backlinks to the content mistakes killing your leads.
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Verification Must-Knows: Insights from Google's Verification Product Manager
Google's verification PM revealed how they think about GBP verification. Here's what actually matters -- from someone who's verified 7-8 locations himself.
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Is WordPress the Right Choice for Your Moving Company Website?
A moving industry veteran breaks down why WordPress might be holding your website back, what actually matters for lead generation, and how to think about your site as the foundation of your business.
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Content Marketing Mistakes Moving Companies Make (And Fixes)
Most moving company blogs are full of content that's actively hurting their rankings. Here's how to tell the difference between content that drives leads and content that's muddying your word cloud.
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Keywords for Moving Companies: The Complete Research Guide
I spent years helping build My Pro Movers on the back of the right keywords. Here's how to find the ones that actually bring in jobs -- not just vanity traffic.
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The Real Talk on Different Types of Leads for Movers
Not all moving leads are created equal. From shared leads to organic -- here's what actually works, what's a waste, and where to put your money based on running 25 trucks in DC.
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Modern Web Design Practices for Movers: 9 Essentials for a Lead-Generating Website
Your website is the cornerstone of every marketing channel you run. Here are 9 things moving company owners need to get right so their site actually converts visitors into jobs.
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How to Name Your Moving Business Like a Master
A practical guide to naming your moving company the right way -- from domain availability to Google categories to the mistakes I see new owners make all the time.
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Should Your Moving Company Hire an SEO Agency? 10 Reasons
A moving industry veteran breaks down whether hiring an SEO agency is worth it, what to look for, and what most agencies get wrong about the moving industry.
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Missing These Essential Elements on Your Moving Company Homepage?
Your homepage is the foundation everything else sits on. Here are the elements that actually matter for converting visitors into booked moves -- from someone who runs a moving company.
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Online Reputation Management for Moving Companies: A Guide
Why review velocity matters more than total count, how on-the-spot collection beats automation, and the crew incentive system that built 10,000+ reviews at My Pro Movers.
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Moving Company SEO Mistakes That Kill Your Rankings (And Fixes)
I've audited hundreds of moving company websites. Here are the SEO mistakes I see over and over -- irrelevant content, keyword cannibalization, vanity metrics -- and what actually moves the needle.
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Is Your Moving Company Website Failing to Generate Leads? Here's Why & How to Fix It
Your moving company website should be your best salesperson. Here's what's actually killing your leads -- and what to fix first, from someone who spent years in the moving industry.
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Impact of Reviews on Moving Company Rankings
Review velocity matters more than total count. Here's what our study of 320 U.S. cities reveals about how reviews actually impact your Google Maps rankings -- and how to get more of them.
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AI-Powered Reputation Management for Movers
Review velocity beats total count, on-the-spot collection beats automation, and most 'AI reputation' tools are snake oil. Here's what actually works from a mover who's built 10,000+ reviews.
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AI and SEO for Moving Companies: What Actually Matters
There's a lot of snake oil out there about AI and SEO. Here's what actually works for moving companies -- from someone who runs one.
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