Google Search Ads
Paid placements for selected search intent, charged through the advertising platform.
Management included within the agreed PPC scope.
PPC MANAGEMENT FOR MOVING COMPANIES
Google Search Ads management and Local Services Ads coordination for moving companies. Use PPC as a stand-alone engagement or alongside other MMAI services, with campaigns, destinations, tracking, and sales feedback aligned to the services and markets you can serve.
Request a PPC Account ReviewAvailable as a stand-alone PPC engagement or alongside other MMAI services. Management starts at $597/month; the final flat fee follows the account review. Google Search Ads and LSA budgets are separate.
$597/moStarting monthly management
$3KSearch Ads per full month
90 DAYSInitial engagement
NO SETUPSetup fee
The Challenge
WHERE MOVER AD SPEND LEAKS
01
Search terms bring in people looking for moving jobs, rentals, supplies, or DIY advice
02
Campaigns send every service and market to the same page
03
Search Ads and Local Services Ads are managed without a shared review of fit and responsibilities
04
Calls and forms are not clearly tied to the campaign, service, or market that produced them
What's Included
WHAT PPC MANAGEMENT INCLUDES
Google Search Ads Management
Manage the agreed campaign scope, including targeting, ad groups, ads, budgets, search terms, and ongoing account decisions.
Moving-Service Query Review
Separate people looking for a mover from searches for jobs, rentals, supplies, and DIY advice so the approved targeting stays focused.
Ad and Destination Alignment
Keep ad messages tied to the service and market being promoted. Existing destination pages can be reviewed; new landing-page production is scoped separately.
Local Services Ads Coordination
Coordinate the LSA channel with the paid-search plan. Exact actions depend on the account, eligibility, and approved scope.
Conversion and Lead-Source Review
Review available calls, forms, conversion actions, and source labels so campaign decisions use the data the account can provide.
90-Day Management and Reporting
Document account decisions, review spend and available signals, and identify what to keep, test, change, or scope separately.
Paid channel roles
SEARCH ADS, LSAS, AND SEO HAVE DIFFERENT JOBS
Search Ads provide managed paid placements, Local Services Ads provide a separate local lead channel when the account is eligible, and SEO builds organic visibility. We review the channels together so the paid plan fits your services, markets, and sales capacity.
Local Services Ads
A local lead channel with separate eligibility, account, budget, and lead-handling requirements.
Coordination included within the agreed scope; exact actions follow account review.
SEO
Organic visibility supported by site, content, technical, and local work.
A separate organic service that can run alongside PPC when included in the client scope.
Initial engagement
THE FIRST 90 DAYS, PLANNED AROUND YOUR ACCOUNT
The first 90-day engagement starts with an account review, then moves through focused campaign decisions and an evidence-based next-step review. The sequence does not promise a particular lead volume, cost per lead, or return.
- Stage 101
Review Account and Fit
Review the Google Ads account, LSA context, services, markets, budget, conversion paths, and constraints. Confirm fit and set the final flat management fee.
- Stage 202
Set the First 90-Day Plan
Set campaign priorities, query guardrails, ad-message direction, measurement questions, review cadence, and LSA coordination actions for the agreed scope.
- Stage 303
Manage Search and Coordinate LSA
Launch or refine the agreed Google Search work, review search terms and spend pacing, adjust approved account elements, and coordinate LSA work within scope.
- Stage 404
Evaluate Available Signals
Review search activity, conversion data where available, lead-quality feedback, and unresolved questions. Decide what to keep, test, change, or scope separately.
What we review
MEASURE THE SIGNALS THE ACCOUNT CAN PROVIDE
Budget pacing against the approved monthly platform budget
Search queries, impressions, and clicks in available account data
Alignment between searches and the services, customer types, and markets being promoted
Campaign and ad changes, including the reason for each change
Forms, calls, and other tracked conversion actions when configured
Lead quality and service-area fit when client feedback is available
Search, LSA, and organic source distinctions where data is available
Decisions for the next period: keep, test, change, or scope separately
Commercial terms
A CLEAR PAID-DEMAND SCOPE
- Available as a stand-alone PPC engagement or alongside other MMAI services
- Management starts at $597/mo; final flat fee follows the account review
- $3,000 per full calendar month minimum monthly Google Search Ads spend, paid directly by the client
- No setup fee
- Initial engagement is 90 days
- Three monthly installments, then month-to-month
- Landing-page production scoped separately
- Lead volume, cost per lead, booked jobs, and return are not guaranteed
Read the informational guide for paid-search fundamentals, planning questions, and channel choices before requesting an account review.
PPC guide for moving companiesFit and non-fit
IS PAID SEARCH A FIT FOR YOUR OPERATION?
An account review confirms whether PPC fits your budget, service mix, tracking, sales follow-up, and capacity. A qualification review is not an acceptance or a performance promise.
A practical fit when you can
- You want Google Search Ads management and Local Services Ads coordination within a defined account scope.
- You can commit at least $3,000 in Google Search Ads spend for each full calendar month, paid directly to the advertising platform.
- Your priority moving services and markets are defined well enough to set a focused campaign scope.
- Calls, forms, and other conversion paths can be tracked, with a plan to improve measurement where gaps exist.
- Your team can respond promptly to new inquiries and share lead-quality or booked-job feedback when available.
- You can plan around seasonality and the crew capacity available for the services and markets being promoted.
Not a fit when you need
- —Your available Google Search Ads budget is below the $3,000 full-calendar-month minimum or cannot be paid directly to the platform.
- —Services, markets, sales follow-up, or crew capacity are not defined enough to support a focused review.
- —There is no practical path to track inquiries or share feedback on lead quality and booked work.
- —You expect guaranteed lead volume, cost per lead, booked jobs, or return from the service.
Operator perspective
AN OPERATOR-LED REVIEW PROCESS
Nicholas DiMoro helped grow and operate My Pro Movers to 25 trucks and more than 10,000 reviews across seven Google Business Profile locations. That moving-company experience informs how we review service areas, capacity, seasonality, lead quality, and the sales handoff; it is not a paid-media performance claim.
Review focus
We connect campaign decisions to the services, markets, tracking signals, lead response, and crew capacity your operation can support.
Frequently Asked Questions
PPC MANAGEMENT FOR MOVING COMPANIES FAQS
Common questions about our ppc management for moving companies services for moving companies.
PPC management includes Google Search Ads management, Local Services Ads coordination, query and targeting review, ad and destination alignment, available conversion review, and reporting during an initial 90-day engagement.
Management starts at $597 per month. The final flat fee follows an account review. The client pays at least $3,000 in Google Search Ads spend for each full calendar month, funds any LSA budget separately, and pays no setup fee.
The $3,000 minimum is paid directly to Google for Search Ads media spend. Any Local Services Ads budget is funded separately. Both are separate from MMAI management fees and landing-page production.
Landing-page production is scoped separately. The account review can identify whether an existing destination supports the ad message and where a new page may be useful.
Each channel has a different role. Search Ads are paid search campaigns, Local Services Ads are a separate local lead channel with their own requirements, and SEO supports organic visibility. PPC can run as a stand-alone service or alongside SEO.
From the Blog
PAID SEARCH INSIGHTS FOR MOVERS
PPC for Moving Companies: Costs, Strategy & Mistakes
PPC for moving companies can fill short-term lead gaps, but costs climb fast. See when Google Ads makes sense, what to track, and how to cut wasted spend.
READ MORELocal Service Ads for Moving Companies: Honest Playbook
Local Services Ads use a pay-per-lead model with separate eligibility, profile, response, and dispute rules. See how movers can evaluate LSA fit against Search Ads and organic channels.
READ MOREMoving Lead Providers: How to Choose the Right One for Your Company
I spent years as a Yelp mover before I figured out the lead provider game. Here's what I've learned about Angi, Thumbtack, Yelp, and why the best leads are the ones you generate yourself.
READ MOREHow Much Does SEO Cost for Moving Companies?
Moving company SEO usually costs $1,500-$5,000 per month. See what changes the price, what a real campaign includes, and how to judge the expected return.
READ MORESeasonal SEO for Movers: A Peak-Season Plan
Seasonal SEO for movers starts before demand peaks. Use this year-round plan to prepare your rankings, reviews, service pages, and lead tracking all year.
READ MORELink Building for Moving Companies: 15 Tactics
Link building for moving companies starts with local trust. Use these 15 practical tactics to earn relevant backlinks without risking your rankings over time.
READ MOREOTHER SERVICES
SEO Services for Moving Companies
Local SEO, content, authority, and attribution built for how moving companies generate and book leads.
LEARN MOREGoogle Business Profile for Movers
Expert Google Business Profile management that drives map pack visibility and phone calls.
LEARN MOREWeb Design for Movers
High-converting website design built specifically for moving companies.
LEARN MOREREADY TO REVIEW YOUR PAID SEARCH?
Request a PPC account review to confirm fit, scope, and next steps for Google Search Ads and Local Services Ads coordination.