Google Search Ads
Paid placements for selected search intent, charged through the advertising platform.
Management included within the agreed PPC scope.
PPC MANAGEMENT FOR MOVING COMPANIES
Google Search Ads management and Local Services Ads coordination for moving companies. Use PPC as a stand-alone engagement or alongside other MMAI services, with campaigns, destinations, tracking, and sales feedback aligned to the services and markets you can serve.
Request a PPC Account ReviewAvailable as a stand-alone PPC engagement or alongside other MMAI services. Management is a tiered share of monthly ad spend with a $597/month minimum. Google Search Ads and LSA budgets are paid directly to Google.
$597/moMinimum monthly management
25–12%Tiered share of ad spend
90 DAYSInitial engagement
NO SETUPSetup fee
Short answer
How does PPC work for a moving company?
PPC puts a moving company’s ads at the top of Google results for the searches it chooses, and the company pays when someone clicks. Management means choosing those searches, writing the ads, sending each ad to a page that matches the move, and tying calls and quote requests back to the campaign. Local Services Ads are a separate Google channel, charged per lead, with their own eligibility rules.
The Challenge
WHERE MOVER AD SPEND LEAKS
01
Search terms bring in people looking for moving jobs, rentals, supplies, or DIY advice
02
Campaigns send every service and market to the same page
03
Search Ads and Local Services Ads are managed without a shared review of fit and responsibilities
04
Calls and forms are not clearly tied to the campaign, service, or market that produced them
What's Included
WHAT PPC MANAGEMENT INCLUDES
Google Search Ads Management
Manage the agreed campaign scope, including targeting, ad groups, ads, budgets, search terms, and ongoing account decisions.
Moving-Service Query Review
Separate people looking for a mover from searches for jobs, rentals, supplies, and DIY advice so the approved targeting stays focused.
Ad and Destination Alignment
Keep ad messages tied to the service and market being promoted. MMAI can use an approved existing page or build the campaign landing pages it reasonably determines are needed for the managed campaigns.
Local Services Ads Coordination
Coordinate the LSA channel with the paid-search plan. Exact actions depend on the account, eligibility, and approved scope.
Conversion and Lead-Source Review
Review available calls, forms, conversion actions, and source labels so campaign decisions use the data the account can provide.
90-Day Management and Reporting
Document account decisions, review spend and available signals, and identify what to keep, test, change, or scope separately.
Paid channel roles
SEARCH ADS, LSAS, AND SEO HAVE DIFFERENT JOBS
Search Ads provide managed paid placements, Local Services Ads provide a separate local lead channel when the account is eligible, and SEO builds organic visibility. We review the channels together so the paid plan fits your services, markets, and sales capacity.
Local Services Ads
A local lead channel with separate eligibility, account, budget, and lead-handling requirements.
Coordination included within the agreed scope; exact actions follow account review.
SEO
Organic visibility supported by site, content, technical, and local work.
A separate organic service that can run alongside PPC when included in the client scope.
Initial engagement
THE FIRST 90 DAYS, PLANNED AROUND YOUR ACCOUNT
The first 90-day engagement starts with an account review, then moves through focused campaign decisions and an evidence-based next-step review. The sequence does not promise a particular lead volume, cost per lead, or return.
- Stage 101
Review Account and Fit
Review the Google Ads account, LSA context, services, markets, budget, conversion paths, and constraints. Confirm fit and the approved monthly ad budget that sets the management fee.
- Stage 202
Set the First 90-Day Plan
Set campaign priorities, query guardrails, ad-message direction, measurement questions, review cadence, and LSA coordination actions for the agreed scope.
- Stage 303
Manage Search and Coordinate LSA
Launch or refine the agreed Google Search work, review search terms and spend pacing, adjust approved account elements, and coordinate LSA work within scope.
- Stage 404
Evaluate Available Signals
Review search activity, conversion data where available, lead-quality feedback, and unresolved questions. Decide what to keep, test, change, or scope separately.
What we review
MEASURE THE SIGNALS THE ACCOUNT CAN PROVIDE
Budget pacing against the approved monthly platform budget
Search queries, impressions, and clicks in available account data
Alignment between searches and the services, customer types, and markets being promoted
Campaign and ad changes, including the reason for each change
Forms, calls, and other tracked conversion actions when configured
Lead quality and service-area fit when client feedback is available
Search, LSA, and organic source distinctions where data is available
Decisions for the next period: keep, test, change, or scope separately
Commercial terms
A CLEAR PAID-DEMAND SCOPE
- Available as a stand-alone PPC engagement or alongside other MMAI services
- Management fee: 25% of the first $5,000 in monthly ad spend, 18% of spend from $5,000 to $10,000, and 12% of spend above $10,000, with a $597/month minimum
- Monthly ad spend is the combined Google Search Ads and Local Services Ads budget approved in the account review, paid directly to Google by the client
- No setup fee
- Initial engagement is 90 days
- Three monthly installments, then month-to-month
- Campaign landing pages MMAI reasonably determines are needed for the managed campaigns are included
- After technical review, MMAI may build included campaign pages on a supported client-controlled website or an MMAI-hosted page
- MMAI-hosted landing-page hosting ends with PPC management unless continued separately; MMAI will provide an export or reasonable handoff of client-specific page content and assets when technically available
- Performance varies with market demand, competition, budget, account history, reputation, tracking, and sales follow-up
Read the informational guide for paid-search fundamentals, planning questions, and channel choices before requesting an account review.
PPC guide for moving companiesFit and non-fit
IS PAID SEARCH A FIT FOR YOUR OPERATION?
An account review confirms whether PPC fits your budget, service mix, tracking, sales follow-up, and capacity. A qualification review is not an acceptance or a performance promise.
A practical fit when you can
- You want Google Search Ads management and Local Services Ads coordination within a defined account scope.
- You can fund a monthly Google Search Ads or Local Services Ads budget paid directly to the advertising platform.
- Your priority moving services and markets are defined well enough to set a focused campaign scope.
- Calls, forms, and other conversion paths can be tracked, with a plan to improve measurement where gaps exist.
- Your team can respond promptly to new inquiries and share lead-quality or booked-job feedback when available.
- You can plan around seasonality and the crew capacity available for the services and markets being promoted.
Not a fit when you need
- —Your ad budget cannot be paid directly to the advertising platform.
- —Services, markets, sales follow-up, or crew capacity are not defined enough to support a focused review.
- —There is no practical path to track inquiries or share feedback on lead quality and booked work.
- —You need fixed lead volume or acquisition costs regardless of market conditions, account history, or sales follow-up.
Operator perspective
AN OPERATOR-LED REVIEW PROCESS
Nicholas DiMoro helped grow and operate My Pro Movers to 25 trucks and more than 10,000 reviews across seven Google Business Profile locations. That moving-company experience informs how we review service areas, capacity, seasonality, lead quality, and the sales handoff; it is not a paid-media performance claim.
Review focus
We connect campaign decisions to the services, markets, tracking signals, lead response, and crew capacity your operation can support.
Frequently Asked Questions
PPC MANAGEMENT FOR MOVING COMPANIES FAQS
Common questions about our ppc management for moving companies services for moving companies.
PPC management includes Google Search Ads management, Local Services Ads coordination, query and targeting review, included campaign landing pages, available conversion review, and reporting during an initial 90-day engagement.
Management is 25% of the first $5,000 in monthly ad spend, 18% of spend from $5,000 to $10,000, and 12% of spend above $10,000, with a $597 monthly minimum. Ad spend is the combined Google Search Ads and Local Services Ads budget approved in the account review. There is no setup fee.
Each rate applies only to the spend inside its band. A $2,000 monthly budget pays the $597 minimum, $5,000 pays $1,250, $10,000 pays $2,150, and $20,000 pays $3,350. Ad spend is paid directly to Google and is separate from the management fee; campaign landing pages MMAI reasonably determines are needed are included in management.
Yes. MMAI includes the campaign landing pages it reasonably determines are needed for the managed campaigns. After technical review, MMAI may build them on a supported client-controlled site or an MMAI-hosted page. Full website rebuilds, unsupported-platform migrations, custom applications, advanced integrations, and third-party costs are outside the included scope.
Each channel has a different role. Search Ads are paid search campaigns, Local Services Ads are a separate local lead channel with their own requirements, and SEO supports organic visibility. PPC can run as a stand-alone service or alongside SEO.
Recommended guide
PPC guide for moving companies
Read the informational guide for paid-search fundamentals, planning questions, and channel choices before requesting an account review.
Read the full guideBy industry
PPC for commercial moving companies
Plan Google Ads around office-moving demand, business inquiry quality, location settings, and sales follow-up. Request a commercial campaign account review.
PPC for junk removal companies
Junk removal advertising with Google Search Ads and eligible Local Services Ads. Align targeting, service offers, lead tracking, and booked-job feedback.
PPC for long-distance moving companies
Get a Google Ads plan for your interstate carrier. Review origin targeting, route searches, required ad details, and lead quality before spending more.
From the Blog
PAID SEARCH INSIGHTS FOR MOVERS
Local Services Ads Are Moving Into Google Ads: What Movers Need to Know
Google is migrating Local Services Ads into Google Ads as Performance Max campaigns with pay-per-lead goals. See what stays the same, what changes, and how movers should prepare.
READ MORELocal Service Ads for Moving Companies: Honest Playbook
Local Services Ads use a pay-per-lead model with separate eligibility, profile, response, and dispute rules. See how movers can evaluate LSA fit against Search Ads and organic channels.
READ MOREPPC for Moving Companies: Costs, Strategy & Mistakes
PPC for moving companies can fill short-term lead gaps, but costs climb fast. See when Google Ads makes sense, what to track, and how to cut wasted spend.
READ MOREMoving Company Leads: Lead Types, Providers, and How to Choose
The types of moving company leads, from shared and exclusive leads to Google Business Profile, organic, and referral leads, plus how to judge Angi, Thumbtack, Yelp, and other lead providers.
READ MOREModern Web Design Practices for Movers: 9 Essentials for a Lead-Generating Website
Your website is the cornerstone of every marketing channel you run. Here are 9 things moving company owners need to get right so their site actually converts visitors into jobs.
READ MOREIs Your Moving Company Website Failing to Generate Leads? Here's Why & How to Fix It
Your moving company website should be your best salesperson. Here's what's actually killing your leads -- and what to fix first, from someone who spent years in the moving industry.
READ MOREOTHER SERVICES
SEO for Movers
SEO for movers: local visibility, service and location pages, authority, and attribution built for how moving companies generate and book leads.
LEARN MOREChatGPT & AI Search Visibility
Monthly checks of whether ChatGPT, Perplexity, Gemini, and AI Overviews name your moving company, plus outreach and content for the sources they quote. An add-on to any monthly plan.
LEARN MOREGoogle Business Profile for Movers
Expert Google Business Profile management that drives map pack visibility and phone calls.
LEARN MOREREADY TO REVIEW YOUR PAID SEARCH?
Request a PPC account review to confirm fit, scope, and next steps for Google Search Ads and Local Services Ads coordination.