Mover Marketing AI

Google Ads & Local Services Ads

Paid search puts a business at the top of Google for a price per click or per lead. Learn how Local Services Ads, the Google Verified badge, and Performance Max work.

  1. Explainer

    What are Local Services Ads?

    Local Services Ads are Google ads for local service businesses that appear prominently in Google Search, let customers call, message, or book directly, and charge for valid leads instead of clicks.

  2. Comparison

    Google Guaranteed vs. Google Screened: what replaced them

    Google has replaced the Google Guaranteed and Google Screened badges on Local Services Ads with a single Google Verified badge, and it has discontinued the Money Back Guarantee that came with Google Guaranteed.

  3. Explainer

    What is Performance Max?

    Performance Max is a goal-based Google Ads campaign type that uses one campaign to reach all Google Ads inventory, including Search, Maps, YouTube, Display, Discover, and Gmail, and uses Google AI to optimize toward the conversions you choose.

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