Websites & Conversion
A website turns search visits into calls and quote requests. Learn how conversion rates, quote forms, structured data, and redesigns affect results.
- Explainer
What is conversion rate optimization?
Conversion rate optimization (CRO) is the practice of increasing the share of website visitors who take a valuable action, such as requesting a moving quote or calling, by measuring that action and testing changes to the pages that lead to it.
- Explainer
How moving quote forms work
A moving quote form collects the details a mover needs to price a job, such as move date, origin, destination, and home size, and sends them to the company, so its design affects both how many people finish it and how quickly the mover can respond.
- Explainer
What is schema markup?
Schema markup, also called structured data, is code added to a web page that describes its content in a standard vocabulary from schema.org, such as a business's name, address, and type, so search engines can understand the page and show it in richer results.
- How-to
How to redesign a website without losing rankings
A website redesign keeps its search rankings when every old URL that changes is permanently redirected to its matching new page, the content and structured data that earned rankings are carried over, and the move is tested and monitored in Search Console.
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