Mover Marketing AI

Leads & Lead Generation

A lead is a potential customer who has asked for a quote. Learn how lead types, pricing models, and response time affect how many leads become booked moves.

  1. Comparison

    Shared vs. exclusive moving leads

    A shared lead is a customer inquiry that a lead provider sells to several moving companies, while an exclusive lead goes to one company only, so the main differences are competition for the customer, price, and how fast a mover must respond.

  2. Comparison

    Pay per lead vs. pay per call

    Pay per lead charges a business for each qualifying inquiry, such as a form, message, or call, while pay per call charges only for phone calls that meet the seller's rules, usually a minimum length, so the right model depends on how a business books its jobs.

  3. Explainer

    What is speed to lead?

    Speed to lead is the time between a potential customer's inquiry and the business's first attempt to contact them, and research on online leads found that responding within an hour sharply raised the chance of reaching a decision maker.