Free checklist
BEFORE YOU SPEND ANOTHER DOLLAR ON ADS, CHECK THESE TWELVE THINGS
The same visibility check I run on moving companies before we talk about spend. Most movers don't have a lead problem. They have a visibility or follow-up problem, and ads make both more expensive.
- Find out why the phone is quiet, even when the reports look busy.
- See which numbers actually matter, and which ones are decoration.
- Know what to fix before you pay for more leads.
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WHAT'S INSIDE
Twelve checks, in the order I'd run them: your Google Business Profile, review velocity, where you actually show up on the map, quote form friction, first response time, booked jobs by source and cost per booked job.
Each one comes with a "what good looks like" line, so you can score yourself in about fifteen minutes. If three or more come back unclear, ads are not the next dollar to spend.