Reviews & Reputation
Reviews affect both rankings and whether customers call. Learn what review platforms allow, how to ask for reviews, and how to handle negative ones.
- How-to
How to remove a Google review
A business can't delete a Google review, but it can report a review that breaks Google's content policies, and Google removes the review if it finds a violation.
- Explainer
What is review gating?
Review gating is screening customers before asking for a review, so that only the ones likely to leave a positive review are sent to a public site like Google, while unhappy customers are steered away.
- How-to
How to get more Google reviews
A business gets more Google reviews by asking every customer, sending a direct review link or QR code, and replying to the reviews it receives, without incentives or selective asking.
- How-to
How to respond to negative reviews
To respond to a negative review, check whether it breaks Google's policies, then reply promptly and politely, address the specific complaint, apologize where appropriate, and move the details to a private conversation.
- Glossary
What is review velocity?
Review velocity is the rate at which a business receives new reviews over time; local SEO practitioners widely rank a steady flow of reviews among the strongest local ranking factors, though Google doesn't publish it as one.
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