Mover Marketing AI

Glossary

Short definitions of the website, search, and advertising terms used across the Learning Center, each linked to the guides that use it.

  1. Glossary

    What is a 301 redirect?

    A 301 redirect is a permanent server response that sends visitors and search engines from an old URL to a new one, and Google treats it as a signal that the new URL should be the one shown in search results.

  2. Glossary

    What is a canonical tag?

    A canonical tag is a link element, rel="canonical", that tells search engines which URL is the preferred version of a page when the same content is available at more than one address.

  3. Glossary

    What is clickthrough rate (CTR)?

    Clickthrough rate (CTR) is the share of people who click an ad or search result after seeing it, calculated as clicks divided by impressions.

  4. Glossary

    What is a GCLID?

    A GCLID (Google Click Identifier) is a parameter Google Ads adds to the landing page URL of each ad click when auto-tagging is on, used to track conversions and match offline sales back to the click.

  5. Glossary

    What is Google Search Console?

    Google Search Console is a free Google tool that shows how a website appears in Google Search, including the searches that show it, clicks, indexing problems, and links from other sites.

  6. Glossary

    What is noindex?

    Noindex is a rule, set in a robots meta tag or an HTTP header, that tells Google to drop a page from its search results even if other sites link to it.

  7. Glossary

    What is robots.txt?

    Robots.txt is a text file at the root of a website that tells crawlers which URLs they may visit, and Google says it manages crawling but doesn't keep a page out of search results.

  8. Glossary

    What is an XML sitemap?

    An XML sitemap is a file that lists a website's important pages so search engines can find and crawl them more efficiently, though Google says listing a page doesn't guarantee it will be indexed.