Mover Marketing AI

AI Search & Answer Engines

ChatGPT, Perplexity, and Google’s AI Overviews answer questions directly and cite a few sources. Learn how these systems pick sources and how businesses become one of them.

  1. Explainer

    What is answer engine optimization (AEO)?

    Answer engine optimization (AEO) is the practice of making a business's content easy for AI search tools such as Google's AI Overviews, ChatGPT, and Perplexity to find, understand, and cite in their answers.

  2. How-to

    How do businesses get recommended by ChatGPT?

    ChatGPT recommends and cites businesses using pages it finds through its search features, so a business has to let OpenAI's search crawler reach its site and publish clear, accurate information that answers the questions customers ask.

  3. Explainer

    What is llms.txt?

    llms.txt is a proposed Markdown file, placed at a website's root or a subpath, that gives AI agents a short overview of the site and links to clean, LLM-friendly versions of its most useful pages.

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