# PPC Management for Moving Companies Google Search Ads management and LSA coordination for moving companies. Starts at $597/mo with at least $3,000 per full calendar month in Google Search Ads spend. Request an account review. - Canonical URL: https://movermarketing.ai/services/ppc-for-movers - Audience: moving companies evaluating ppc management for moving companies - Provider: Mover Marketing AI ## Plain-English Answer Google Search Ads management and Local Services Ads coordination for moving companies. Use PPC as a stand-alone engagement or alongside other MMAI services, with campaigns, destinations, tracking, and sales feedback aligned to the services and markets you can serve. Managed paid search and LSA coordination with a clear scope, account review, and booked-job feedback. ## Problems This Service Solves - Search terms bring in people looking for moving jobs, rentals, supplies, or DIY advice - Campaigns send every service and market to the same page - Search Ads and Local Services Ads are managed without a shared review of fit and responsibilities - Calls and forms are not clearly tied to the campaign, service, or market that produced them ## Included Capabilities ### Google Search Ads Management Manage the agreed campaign scope, including targeting, ad groups, ads, budgets, search terms, and ongoing account decisions. ### Moving-Service Query Review Separate people looking for a mover from searches for jobs, rentals, supplies, and DIY advice so the approved targeting stays focused. ### Ad and Destination Alignment Keep ad messages tied to the service and market being promoted. MMAI can use an approved existing page or build the campaign landing pages it reasonably determines are needed for the managed campaigns. ### Local Services Ads Coordination Coordinate the LSA channel with the paid-search plan. Exact actions depend on the account, eligibility, and approved scope. ### Conversion and Lead-Source Review Review available calls, forms, conversion actions, and source labels so campaign decisions use the data the account can provide. ### 90-Day Management and Reporting Document account decisions, review spend and available signals, and identify what to keep, test, change, or scope separately. ## Process 1. **Review Account and Fit:** Review the Google Ads account, LSA context, services, markets, budget, conversion paths, and constraints. Confirm fit and set the final flat management fee. 2. **Set the First 90-Day Plan:** Set campaign priorities, query guardrails, ad-message direction, measurement questions, review cadence, and LSA coordination actions for the agreed scope. 3. **Manage Search and Coordinate LSA:** Launch or refine the agreed Google Search work, review search terms and spend pacing, adjust approved account elements, and coordinate LSA work within scope. 4. **Evaluate Available Signals:** Review search activity, conversion data where available, lead-quality feedback, and unresolved questions. Decide what to keep, test, change, or scope separately. ## Offer Facts - $597/mo: Starting monthly management - $3K: Search Ads per full month - 90 DAYS: Initial engagement - NO SETUP: Setup fee ## Search Ads, LSA, and SEO ### Google Search Ads Paid placements for selected search intent, charged through the advertising platform. Role in this offer: Management included within the agreed PPC scope. ### Local Services Ads A local lead channel with separate eligibility, account, budget, and lead-handling requirements. Role in this offer: Coordination included within the agreed scope; exact actions follow account review. ### SEO Organic visibility supported by site, content, technical, and local work. Role in this offer: A separate organic service that can run alongside PPC when included in the client scope. ## Measurement - Budget pacing against the approved monthly platform budget - Search queries, impressions, and clicks in available account data - Alignment between searches and the services, customer types, and markets being promoted - Campaign and ad changes, including the reason for each change - Forms, calls, and other tracked conversion actions when configured - Lead quality and service-area fit when client feedback is available - Search, LSA, and organic source distinctions where data is available - Decisions for the next period: keep, test, change, or scope separately ## Commercial Terms - Available as a stand-alone PPC engagement or alongside other MMAI services - Management starts at $597/mo; final flat fee follows the account review - $3,000 per full calendar month minimum monthly Google Search Ads spend, paid directly by the client - No setup fee - Initial engagement is 90 days - Three monthly installments, then month-to-month - Campaign landing pages MMAI reasonably determines are needed for the managed campaigns are included - After technical review, MMAI may build included campaign pages on a supported client-controlled website or an MMAI-hosted page - MMAI-hosted landing-page hosting ends with PPC management unless continued separately; MMAI will provide an export or reasonable handoff of client-specific page content and assets when technically available - Performance varies with market demand, competition, budget, account history, reputation, tracking, and sales follow-up ## Fit and Non-Fit ### A practical fit when you can - You want Google Search Ads management and Local Services Ads coordination within a defined account scope. - You can commit at least $3,000 in Google Search Ads spend for each full calendar month, paid directly to the advertising platform. - Your priority moving services and markets are defined well enough to set a focused campaign scope. - Calls, forms, and other conversion paths can be tracked, with a plan to improve measurement where gaps exist. - Your team can respond promptly to new inquiries and share lead-quality or booked-job feedback when available. - You can plan around seasonality and the crew capacity available for the services and markets being promoted. ### Not a fit when you need - Your available Google Search Ads budget is below the $3,000 full-calendar-month minimum or cannot be paid directly to the platform. - Services, markets, sales follow-up, or crew capacity are not defined enough to support a focused review. - There is no practical path to track inquiries or share feedback on lead quality and booked work. - You need fixed lead volume or acquisition costs regardless of market conditions, account history, or sales follow-up. ## Operator Perspective ### An operator-led review process Nicholas DiMoro helped grow and operate My Pro Movers to 25 trucks and more than 10,000 reviews across seven Google Business Profile locations. That moving-company experience informs how we review service areas, capacity, seasonality, lead quality, and the sales handoff; it is not a paid-media performance claim. ## Related Guide [PPC guide for moving companies](https://movermarketing.ai/blog/ppc-for-moving-companies) — Read the informational guide for paid-search fundamentals, planning questions, and channel choices before requesting an account review. ## Next Step [Request a PPC Account Review](https://movermarketing.ai/book-a-call?intent=ppc-account-review) ## FAQs ### What does PPC management include for a moving company? PPC management includes Google Search Ads management, Local Services Ads coordination, query and targeting review, included campaign landing pages, available conversion review, and reporting during an initial 90-day engagement. ### How much does PPC management cost for movers? Management starts at $597 per month. The final flat fee follows an account review. The client pays at least $3,000 in Google Search Ads spend for each full calendar month, funds any LSA budget separately, and pays no setup fee. ### What does the $3,000 monthly Google Search Ads spend cover? The $3,000 minimum is paid directly to Google for Search Ads media spend. Any Local Services Ads budget is funded separately. Both media budgets are separate from MMAI management fees; campaign landing pages MMAI reasonably determines are needed are included in management. ### Are landing pages included in PPC management? Yes. MMAI includes the campaign landing pages it reasonably determines are needed for the managed campaigns. After technical review, MMAI may build them on a supported client-controlled site or an MMAI-hosted page. Full website rebuilds, unsupported-platform migrations, custom applications, advanced integrations, and third-party costs are outside the included scope. ### Should a mover use Google Search Ads, Local Services Ads, or SEO? Each channel has a different role. Search Ads are paid search campaigns, Local Services Ads are a separate local lead channel with their own requirements, and SEO supports organic visibility. PPC can run as a stand-alone service or alongside SEO.