# Leads & Lead Generation

A lead is a potential customer who has asked for a quote. Learn how lead types, pricing models, and response time affect how many leads become booked moves.

- Canonical URL: https://movermarketing.ai/learn/leads
- Learning Center: https://movermarketing.ai/learn

## Articles

- [Shared vs. exclusive moving leads](https://movermarketing.ai/learn/leads/shared-vs-exclusive-leads) — [Markdown](https://movermarketing.ai/learn/leads/shared-vs-exclusive-leads.md): A shared lead is a customer inquiry that a lead provider sells to several moving companies, while an exclusive lead goes to one company only, so the main differences are competition for the customer, price, and how fast a mover must respond.
- [Pay per lead vs. pay per call](https://movermarketing.ai/learn/leads/pay-per-lead-vs-pay-per-call) — [Markdown](https://movermarketing.ai/learn/leads/pay-per-lead-vs-pay-per-call.md): Pay per lead charges a business for each qualifying inquiry, such as a form, message, or call, while pay per call charges only for phone calls that meet the seller's rules, usually a minimum length, so the right model depends on how a business books its jobs.
- [What is speed to lead?](https://movermarketing.ai/learn/leads/what-is-speed-to-lead) — [Markdown](https://movermarketing.ai/learn/leads/what-is-speed-to-lead.md): Speed to lead is the time between a potential customer's inquiry and the business's first attempt to contact them, and research on online leads found that responding within an hour sharply raised the chance of reaching a decision maker.