# Moving Company Leads: Lead Types, Providers, and How to Choose

The types of moving company leads, from shared and exclusive leads to Google Business Profile, organic, and referral leads, plus how to judge Angi, Thumbtack, Yelp, and other lead providers.

- Canonical URL: https://movermarketing.ai/blog/moving-lead-providers-guide
- Category: Local SEO
- Author: Nicholas DiMoro
- Read time: 14 min read

## Summary

The best moving lead provider strategy is a phased transition from purchased leads to owned channels like Google Business Profile and organic SEO, which deliver 2-3x higher conversion rates at a fraction of the cost per booked job. We were Yelp movers. That is how My Pro Movers got its start. We were paying Yelp all of the budget, getting all of the business from Yelp, and if Yelp decided to change their algorithm or

## Key Takeaways

- Compare lead providers using qualified contacts, estimates, booked jobs, gross profit, and sales effort instead of cost per lead alone.
- Ask whether a lead is exclusive, how it was verified, when it was delivered, and what credit policy applies.
- Use purchased leads only where the source, consent, service area, and job economics fit the operation.
- Build Google Business Profile, website, review, and organic-search visibility so the company is not dependent on rented demand.
- Evaluate Local Services Ads and Search Ads separately because their eligibility, targeting, billing, and lead-handling models differ.

## Main Sections

- Types of Moving Leads, From Rented to Owned
- The Moving Lead Provider Landscape
- Marketplace Platforms
- Dedicated Moving Lead Companies
- Data Brokers and Aggregators
- How to Actually Evaluate Lead Providers
- 1. Cost Per Booked Job, Not Cost Per Lead
- 2. Lead Exclusivity
- 3. Lead Verification
- 4. Lead Freshness
- 5. Volume Control
- 6. Return Policies