# Moving Lead Providers: How to Choose the Right One for Your Company

I spent years as a Yelp mover before I figured out the lead provider game. Here's what I've learned about Angi, Thumbtack, Yelp, and why the best leads are the ones you generate yourself.

- Canonical URL: https://movermarketing.ai/blog/moving-lead-providers-guide
- Category: Local SEO
- Author: Nicholas DiMoro
- Published: 2026-03-27
- Updated: 2026-04-04
- Read time: 12 min read

## Summary

The best moving lead provider strategy is a phased transition from purchased leads to owned channels like Google Business Profile and organic SEO, which deliver 2-3x higher conversion rates at a fraction of the cost per booked job. We were Yelp movers. That is how My Pro Movers got its start. We were paying Yelp all of the budget, getting all of the business from Yelp, and if Yelp decided to change their algorithm or

## Key Takeaways

- A $15 shared lead at 3% conversion costs $500 per job vs. a $75 exclusive lead at 25% costing $300.
- Shared leads force a speed-to-call race with 3-7 movers -- if you don't call in 60 seconds, you lose.
- GBP backed by SEO delivers $30-$100 long-term CPA vs. $150-$800 CPA from lead providers.
- Shift from 70-80% paid leads in months 1-6 to 60-80% organic by month 18 for sustainable growth.
- LSAs outperform traditional PPC for movers -- you pay per lead, not per click in an unwinnable auction.

## Main Sections

- The Moving Lead Provider Landscape
- Marketplace Platforms
- Dedicated Moving Lead Companies
- Data Brokers and Aggregators
- How to Actually Evaluate Lead Providers
- 1. Cost Per Booked Job, Not Cost Per Lead
- 2. Lead Exclusivity
- 3. Lead Verification
- 4. Lead Freshness
- 5. Volume Control
- 6. Return Policies
- Spotting Fake and Low-Quality Leads