# Impact of Reviews on Moving Company Rankings

Review velocity matters more than total count. Here's what our study of 320 U.S. cities reveals about how reviews actually impact your Google Maps rankings -- and how to get more of them.

- Canonical URL: https://movermarketing.ai/blog/impact-of-reviews-on-moving-company-rankings
- Category: Reputation Management
- Author: Nicholas DiMoro
- Published: 2023-12-07
- Updated: 2026-04-04
- Read time: 8 min read

## Summary

Reviews directly impact Google Maps rankings for moving companies. A study of 320 U.S. cities found top-ranked movers averaged 381 reviews with a 4.76 rating, and review velocity -- how many reviews you collect per month -- matters more than total count. I'm going to be straight with you. If you own a moving company and you're not actively pushing reviews, you're leaving money on the table. Not just a little bit -- a

## Key Takeaways

- Top-ranked movers on Google Maps averaged 381 reviews versus 125 for tenth position across 320 cities.
- Review velocity matters more than total count -- Google treats active collection as a relevance signal.
- Collect reviews on the spot at job completion when customer satisfaction is at its peak.
- Crew incentives of 10-20 dollars per review drive volume and create a self-reinforcing performance cycle.
- First-ranked companies averaged 4.76 stars versus 4.50 for tenth -- small rating gaps drive big ranking differences.

## Main Sections

- What the Data Actually Shows
- But Here's What Most People Get Wrong
- How to Actually Get Reviews (What Works and What Doesn't)
- Automated Follow-ups? They Don't Work Like You Think
- Get It On the Spot
- Crew Incentives Are the Best Tactic
- Ratings Matter, But Don't Overthink Them
- Reviews Aren't the Only Factor, But They're the Biggest One
- And One More Thing -- Think About AI
- The Bottom Line